Background
A mother-to-be went into labour on their way to the hospital. The couple hopelessly stopped by a Shell station to get some help. And with the help of shift manager, the miracle happened; the baby was born in the station.
Idea
As soon as we heard the story, we wanted to film it and make people aware of this miracle. There was no brief at all. We started from scratch; convinced the brand team to do it, talked to real heroes of the incident and kept it as real as it is. With this documentary kind of film, we introduced Miracle Baby to the world.
Impact
People loved the story! The film got a great reach and liked by millions. Even national newspapers wrote stories about the Miracle Baby.
Client: Shell Turkey
Agency: Tribal Worldwide Istanbul
Managing & Creative Director: Arda Erdik
Creative Director: Başar Bellisan
Copywriter: Kadri Bayhaner, Merve Selamet
Art Director: İsmail Anıl Güzeliş, Emre Karaca, Sezen Balcı
Project Manager: Alp Gürsoy, Buse Sokullu
Producer: Levend Çağıl
Production: Vana Film
Director of Photography: Soykut Turan