Background
Netflix decided to build up a local campaign in Turkey for its one of the most popular titles; Stranger Things. The challenge was that Stranger Things has so many cues that linked with American culture such as walkie-talkies, Eggo Waffles, BMX bikes etc. But the Turkish audiences are not familiar with them.
Idea
Stranger Things has monsters on its core and Turkey has a well-known monster-hunter from early of the ’80s; Sadettin Teksoy. He is an investigative journalist and we sent him to Hawkins to investigate Eleven’s disappearance, Will’s situation, Demogorgon and the new monsters.
Impact
Our film made an enormous impact on the Turkish audience and spread in waves all around social media in the day it was aired. The film surprised everybody and won recognition. Stranger Things and Sadettin Teksoy hit the Google trends in Turkey and stayed at the top whole day. Teksoy’s return was reported as news by national newspapers, websites, technology and culture blogs. Even by the prime news of TV channels.