Background
For the first time, a car launched as a sports car, SUV, all-roads and much more at the same time. Audi didn’t want to confine its brand new Q2 with usual stereotypes and wanted to tell everyone this is unusual.
Idea
In a world that everyone tends to hashtag everything, we announced Audi Q2 as “untaggable”. Created a desktop film which consists of things that you can’t tag! And by doing so, urged everyone to think outside the box, just like Audi.
Impact
The film was liked and shared all over the internet. People started to use #untaggable to share other things in their life that cannot be tagged.